Media and leisure group World has acquired Captivate, the podcast internet hosting, analytics and monetisation platform. Captivate hosts over 14,000 podcasts and has developed a variety of options to assist podcasters with distribution, first-party attribution and podcast promotion, serving to impartial podcast creators to harness, develop and monetise their audio affect.
The Captivate platform, based by Mark Asquith and Kieran McKeefery, who will probably be staying with the enterprise, will probably be built-in into World’s audio leisure providing, World Participant, and podcast creators will be capable of scale up monetisation alternatives with World’s proprietary digital advert platform DAX (Digital Advert Alternate).
“We’re delighted to be buying Captivate, a finest at school self-serve platform for podcast creators, with entry to market main analytics and monetization,” stated World Group CEO, Stephen Miron. “This acquisition will allow us to help all expertise within the podcast group from the very largest to rising new expertise. We imagine that this platform, mixed with the huge scale and attain of World Participant and DAX will give all our podcast companions an unrivalled benefit.”
The acquisition of Captivate follows World’s latest acquisition of US-based next-generation digital audio content material and expertise start-up, Remixd. Now built-in into World Participant and DAX, Remixd expertise allows digital publishers to transform on-line written articles into audio content material with focused adverts inserted.