Will trend assist Serena Williams develop her US$260-million fortune post-retirement?


Tennis legend Serena Williams introduced that this 12 months’s US Open might be her final grand slam and is gearing to deal with increasing her household and rising her varied companies. 

A trend icon each on and off the courtroom, it was becoming that the GOAT launched information of her retirement in Vogue journal’s September challenge. Having featured on the duvet of Vog

ue various occasions through the years, trend has at all times been an outlet for her to precise herself or deal with popular culture references on the courtroom.  

Williams shares that whereas it’s unfair that she has to cease taking part in to take care of the bodily calls for of bearing youngsters, she loves motherhood. And as an alternative of seeing this transition as retirement, a sentiment she dislikes, the holder of 23 Grand Slam titles says this can be a new alternative to develop her different passions. “I’m right here to inform you that I’m evolving away from tennis, towards different issues which can be vital to me. Just a few years in the past I quietly began Serena Ventures, a enterprise capital agency. Quickly after that, I began a household. I need to develop that household,” she writes within the Vogue article. 

Working a trend label and enterprise capital fund Serena Ventures, which has already raised US$111 million since 2014, in keeping with Crunchbase, it seems to be like a departure from tennis received’t cease the star from rising her US$260-million web price. 

Serena Williams in a black catsuit on the 2018 French Open. Picture: Shutterstock

Williams has at all times cherished trend and is considered some of the vibrant and classy gamers in tennis; her ardour for trend began lengthy earlier than the launch of her eponymous assortment in 2019.  

Lengthy earlier than the controversial all-black catsuit she wore on the 2018 French Open to handle blood clots following the start of her daughter Olympia with husband and Reddit co-founder Alexis Ohanian, Williams has been making statements along with her tennis apparel. 

Along with sister Venus, Williams introduced color and enjoyable to the courts with beaded braids once they first appeared on the tennis circuit in 1995. Within the years that adopted, Williams grew to become an envoy for Puma. However it wasn’t till 2004, when she signed on with Nike, that her tennis outfits grew to become highly effective trend statements. That very same 12 months, she sported the primary of many all-black outfits that laid the groundwork for her 2018 French Open look. 

With Nike, Williams was in a position to deliver on components of avenue and excessive trend to her tennis suits. In 2005, she wore matching knee-high sneaker boots with an identical lime inexperienced outfit on the Australian Open. 

Williams shouldn’t be afraid to make statements along with her trend selections. In 2013, maybe as a jab at Wimbledon’s stringent all-white costume code criticised for being elitist, the participant confirmed up in a white Nike blazer over high of her high and shirt. 

Photo: Shutterstock

Serena Williams in Atelier Versace costume on the 2017 Met Gala. Picture: Shutterstock

She’s additionally identified to provide design enter for her recreation ensembles and the Serena Williams Assortment Streetwear with Nike. A trend lover off-court, Williams has a eager eye that’s seen her incorporate streetwear components in her tennis outfits. Working with streetwear model Off-White’s designer, the late Virgil Abloh, she wore black and lavender variations of a one-piece tutu launched with Nike on the 2018 US Open.  

Her love for design extends effectively past the courts. An everyday attendee of the Met Gala, one of many world’s greatest trend and well-attended crimson carpet occasions, she’s been dressed by high designers from Gucci to Versace. 

The tennis star launched her personal trend model S by Serena in 2019, providing body-inclusive sensible informal womenswear. She additionally began an ethically-sourced diamond equipment model Serena Williams Jewelry.

Additionally see: How sports activities impressed the world’s greatest names in luxurious trend





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