‘We need to swap issues up’

Filipino designer Furne One's Amato, which is based in Dubai, will be one of the 12 labels at Fashion Week DXB. Pawan Singh / The National

© Supplied by The Nationwide
Filipino designer Furne One’s Amato, which is predicated in Dubai, will likely be one of many 12 labels at Style Week DXB. Pawan Singh / The Nationwide

One other vogue week is ready to hitch Dubai’s busy calendar of occasions in December. Style Week DXB, a three-day occasion to be held from December 16, will characteristic designers from throughout the Center East and India, and organisers say they’re hoping to deliver “one thing completely different” to the desk.

“There are various vogue weeks within the metropolis however everyone seems to be taking a look at it from a profit-and-loss perspective. What we actually need to do is create one thing for the trade and for the designers,” present producer Saif Ali Khan tells The Nationwide.

Each Khan and his companion, present director Kevin Oliver, are veterans within the UAE vogue trade, with a mixed expertise of greater than 50 years placing collectively comparable occasions, from the erstwhile Dubai Style Week in addition to Style Ahead.

“It is going to be a unique form of vogue week,” Oliver says. “So many individuals say, ‘I noticed this in Paris or London so can we do it right here?’. Why can’t they are saying they noticed it in Dubai?

“We created one thing that we expect has not been achieved earlier than. Audiences come to see a spectacle and that’s what they’re going to get.

“We need to swap issues up.”

The occasion will likely be restricted to solely 12 designers or labels, Oliver says. That is to make sure that all showcasing designers get star billing.

“We need to actually produce a present for every of them. We’re going into the psyche of every of them and showcase what makes them particular, how they produce garments and what units them aside,” he explains.

“It is going to be a mixture of theatre, music and, in fact, vogue. Even by way of fashions, we’re utilizing essentially the most numerous fashions and of all styles and sizes. Every present will likely be very completely different from the opposite.”

Whereas a full listing of taking part designers has but to be revealed, UAE labels who’ve signed up for Style Week DXB embrace Amato by Filipino designer Furne One; Omani label Atelier Zuhra, which has its headquarters in Dubai; menswear designer Varoin Marwah, who based his eponymous label in Dubai; and ace Indian designer Rocky S.

All labels can have their very own present, whereas the occasion can even characteristic an out of doors area for hand-picked designers who will showcase their collections, in addition to meals and leisure zones.

The venue has not been introduced.

“We’ll have one of many greatest catwalks ever seen within the UAE,” Oliver says. “Additionally we will open with an Emirati designer and we’re hoping that may ship a message to the world.”

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