Warner Music Group And Twitch Announce First-Of-Its-Sort Partnership


NEW YORK, Sept. 27, 2021 /PRNewswire/ — Warner Music Group (WMG) and Twitch at present introduced a first-of-its-kind partnership that can see the businesses launch varied recording artist channels and create a standalone music area that includes premium music-centric programming. The progressive deal marks Twitch’s first partnership with a significant document firm, bringing customers new methods to work together with music-related content material on the service, and granting artists a extra direct reference to followers.



Oana Ruxandra, Chief Digital Officer and EVP, Enterprise Improvement, WMG stated: “It is clear that Twitch is an indispensable area for all sorts of creators to attach with their fan communities. Our partnership creates an on-ramp for artists to return onto the service with robust help from Twitch, opening up a wholly new supply of incremental income. Between the artist-specific channels and the premium exhibits we’re planning to launch, music lovers will get a refreshing new view into the world of music and the lives of their favourite artists.”

Tracy Chan, VP, Head of Music, Twitch added: “Twitch has at all times been – and can proceed to be – creator first. For followers, artists and all creators, it is a nice step ahead. The myriad alternatives for followers and artists to forge significant, direct and valued relationships on Twitch proceed to increase day by day. Working collectively, we are able to create new paradigms and alternatives for artists and the Twitch group, all grounded within the ardour of followers. We respect the progressive strategy of our colleagues at Warner Music and look ahead to a productive partnership.”

The partnership with Warner Music Group’s recorded music enterprise will see the launch of WMG artist channels, together with Warner Data superstars Bella Poarch and Saweetie and Atlantic Data’ viral breakout singer/producer Sueco, that includes a gentle stream of unique content material and behind-the-scenes materials. The transfer empowers Warner Music’s expertise to faucet into Twitch’s distinctive creator-driven mannequin, opening up further revenue alternatives, in addition to entry to Twitch’s fan engagement instruments to get to know their audiences higher.

The standalone WMG area guarantees to be an up-to-the-minute unique expertise, as one of many premium music-centric channels on Twitch. It’ll characteristic professionally produced authentic programming curated by main social-first digital media firm IMGN, which WMG acquired final 12 months. The channel will domesticate social interactivity and music discovery amongst next-gen music heads and see common appearances from prime artists throughout the musical spectrum. Upcoming programming consists of:

  • The Drop – A dangle the place hosts and viewers discuss concerning the newest information from the world of music with particular company and performances.
  • Freestyle Throwdown – Twitch rappers should impress the panel with their expertise, whereas enjoying the most popular video games. They will have to pay attention onerous for the reason that viewers chooses their matters and have a say in who wins.
  • The One – Each artist has “the one” – the combo of one other artist and track that impressed them to be a part of the music world. Visitor artists will carry out these songs and take viewers questions, in addition to meet up-and-coming Twitch musicians that they’ve impressed in flip.

Moreover, Twitch has created a brand new course of that taking part music rights holders, together with WMG, can decide into to report sure makes use of of their music, to deal with when creators inadvertently or by the way use music of their streams.

About Warner Music Group
With a legacy extending again over 200 years, Warner Music Group (WMG) at present brings collectively artists, songwriters, and entrepreneurs which might be shifting leisure tradition throughout the globe. Working in additional than 70 international locations by means of a community of associates and licensees, WMG’s Recorded Music division consists of famend labels equivalent to Asylum, Atlantic, Massive Beat, Canvasback, Elektra, Erato, First Evening, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Data, Warner Classics and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over 1 million copyrights spanning each musical style, from the requirements of the Nice American Songbook to the most important hits of the twenty first century. Warner Music Group can also be dwelling to ADA, the unbiased artist and label providers firm, in addition to client manufacturers equivalent to Songkick, the reside music app; EMP, the merchandise e-tailer; and UPROXX, the youth tradition vacation spot. Comply with WMG on Instagram, Twitter, LinkedIn, and Fb.

About Twitch
Launched in 2011, Twitch is an interactive livestreaming service and international group that comes collectively day by day to create distinctive, reside, and unpredictable experiences from the interactions of thousands and thousands. It brings the enjoyment of co-op to all the things, from informal gaming and world-class esports to anime marathons, music, and artwork streams. Twitch additionally hosts TwitchCon, the most important group occasion of the 12 months, the place tens of 1000’s of individuals come collectively to have fun and join with others who share their pursuits and passions. We’re at all times reside at Twitch. Keep updated on all issues Twitch on Twitter and on our Weblog.

Media Contacts
Warner Music Group
Majeda Hussein
[email protected].com 

James Steven
[email protected] 

Twitch
Samantha Faught
[email protected] 


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SOURCE Warner Music Group Corp.





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