Uplive and Hekka Carry Progressive Ideas to Miami Swim Week Runway

Revealed: Aug. 7, 2022 at 10:06 PM HST|Up to date: 3 hours in the past

MIAMI, Aug. 8, 2022 /PRNewswire/ — Following the profitable collaboration at New York Style Week, as part of Asia Improvements Group, worldwide manufacturers Uplive and Hekka debuted one other viral runway present at Miami Swim Week.

Massive audiences gathered on-line and within the famend style hub of Miami South Seaside for per week of runway reveals, VIP events, and social mixers. With over 200 manufacturers and designers in attendance, this 12 months’s Miami Swim Week generated greater than 1.6 billion world impressions throughout social media, reside streaming, and even the Metaverse.

Uplive, together with different digital platforms, allowed style followers from world wide to attach with their favourite manufacturers, fashions and influencers by broadcasting the occasion in actual time to its 300 million customers worldwide. Among the many broadcasters have been TikTok sensation Tony Lopez (@tonylopez), mannequin and actress Yuvanna Montalvo (@yuvannamontalvo), Latin famous person Juan Carlos Garcia P (juancarlosgarciap) and influencer Daniela Buenrostro (@queenbuenrostro) who have been all keen to make use of Uplive’s streaming platform to share the runaway present with their followers.

As a part of Miami Swim Week 2022, Hekka unveiled “Fashion de Vie,” a 25-piece capsule assortment of important swimwear, following the model’s profitable debut at New York Style Week earlier this 12 months. The “Fashion de Vie” line affords swimwear necessities, attire, and seashore equipment that purpose to revive the summer season wardrobe and elevate vacation look. All items observe the ethos of the model to assist rising creators, promote the usage of pure materials and sustainable supplies, and have a good time the individuality and inclusivity of its neighborhood.

Uplive X Hekka Runway Present at Miami Swim week(PRNewswire)

In line with the model ethos, Hekka and Uplive’s distinctive idea of ready-to-wear runway makes a return. First pioneered throughout New York Style Week, the mixture of Hekka’s distinctive “real-time style” platform with Uplive’s immersive reside streaming expertise permits their neighborhood to not solely see the brand new designs first, however buy them in actual time and share them with their followers.

“We’re happy to showcase the world’s high swimwear style occasion, offering designers and style corporations at Miami Swim Week with a large world viewers on a premier video platform,” shared Christine Xu, CEO of Uplive USA. “As a platform for world efficiency and discovery, Uplive will each encourage and showcase creativity via this occasion.”

“Uplive has been an advocate for celebrating variety and inclusivity via progressive expertise and dedication to daring environmental, social, and governance objectives because it launched in 2016. Having just lately celebrated our sixth birthday, we’re extra keen than ever to assist social causes, neighborhood improvement and rising markets via content material creation and world connectivity”, continued Xu.

About Asia Improvements Group

Asia Improvements Group Restricted (Asia Improvements) is a number one reside social firm with 600 million registered customers positioned in over 150 areas worldwide. Asia Improvements has an built-in portfolio of social, gaming and e-commerce platforms designed to foster significant human connection. Asia Improvements operates in eighteen places of work across the globe that supply deep native market information throughout all main rising markets to reinforce the corporate’s cutting-edge expertise and scalable world infrastructure. The corporate’s portfolio consists of main apps equivalent to Uplive, the worldwide reside video platform, CuteU and Lamour, the dominant courting apps in world rising markets. Its e-commerce platform, Hekka Style, affords an internet purchasing expertise that brings accessible style to customers world wide. As champions for creativity, alternative and inclusivity for all, Asia Improvements leverages its progressive merchandise globally to empower creators, catalyze social influence, and safeguard a constructive on-line setting. For extra data, please go to https://www.asiainnovations.com.

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SOURCE Asia Improvements Group

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