Trend Nova is setting its sights on the magnificence business.
The fast-trend retailer is debuting its first magnificence line, known as NovaBeauty, on Tuesday, launching with merchandise within the eye and lip classes. The NovaBeauty lip assortment consists of three merchandise: the Excellent Pout Lipstick in 26 shades and three finishes, the 2-in-1 Snatched Lip Liner in 10 shades and the Moisturizing Wealthy Glow Lip Gloss in 12 shades. NovaBeauty will even debut its Gel-ous Lengthy Put on Waterproof Liner in 11 shades. The road was two years within the making.
“Launching NovaBeauty will fulfill our prospects’ wants whereas including a product class that embraces Trend Nova’s ethos of inclusive, accessible glam,” stated Richard Saghian, chief govt officer of Trend Nova. “Magnificence is an integral a part of the Nova look. A devoted magnificence line will let ‘Nova Babes’ categorical their creativity and curate on-brand appears to be like, head-to-toe.”
Saghian defined magnificence is the number-one class that prospects have requested from Trend Nova for the final two years. He additionally said that lip gloss and lip liner had been among the many high requested magnificence merchandise amongst Trend Nova’s prospects and the corporate needed to “create a capsule assortment of lip coloration as distinctive and various as our buyer base.”
Trend Nova plans to develop NovaBeauty by frequent drops. Subsequent month, the road will debut its Glow Getter Physique and Face Highlighter and a Kabuki Physique Brush. NovaBeauty will even proceed increasing shade ranges for present merchandise on a constant foundation.
To align with Trend Nova’s accessible and inexpensive ethos, NovaBeauty’s merchandise are priced between $10 to $12. The merchandise can be found on Trend Nova’s web site.
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