Tommy Hilfiger is becoming a member of forces with Rotaro, one of many U.Ok.‘s main rental platforms for a six-month pilot program that can enable customers to lease a variety of the model’s most coveted items.
The partnership will present renters with the chance to put on a variety of unisex items from the TommyXRomeo assortment alongside a choice of denim from Tommy Denims and archive Hilfiger items. Hoping to encourage extra individuals to devour trend by means of rental, the partnership builds on each manufacturers’ continued efforts to create a extra sustainable future.
“We all know and imagine that the way forward for trend is round, and our partnership with Rotaro is one other significant step in exploring round enterprise fashions,” says Esther Verburg, EVP of Sustainable Enterprise and Innovation at Tommy Hilfiger International in a press launch. “We’re excited to problem the established order and supply our prospects a brand new alternative to get pleasure from traditional American cool type, in a approach aside from shopping for new,” she provides.
In the course of the six-month interval, Rotaro customers could have entry to a few signature Hilfiger drops every rolling out in several phases. Kicking off the partnership is “Pop Coloration,” a drop that goals to align with the traditional British summertime. It options 17 items from the Tommy Denims Pop Drop capsule alongside signature Tommy Denims denim and 11 types from the TommyXRomeo assortment.
“At Rotaro, we’re proud to associate with Tommy Hilfiger to launch their first ever gender-inclusive rental assortment from their iconic TOMMY JEANS assortment,” provides Georgie Hyatt, Co-Founder and CEO of Rotaro. “We’re dedicated to working instantly with our manufacturers to allow them to entry their round economic system prospects and we satisfaction ourselves on our main know-how, progressive campaigns and engaged group. We’re thrilled to assist Tommy Hilfiger on their rental and resale journey, serving to them take accountability for the complete lifecycle of their clothes.”
The launch of the rental assortment is adopted by Rotaro’s “Swipe Proper On Limitless Type” marketing campaign which goals to encourage extra shoppers to interrupt up with quick trend and as an alternative pivot to trend rental as a method for experimenting with their private type. The collaboration additionally expands on Hilfiger’s current “Tommy For Life” initiative which permits shoppers to expertise round trend by means of resale, rework and trade-in.
The Tommy x Rotaro assortment will likely be obtainable for rental from July 27.