The Physique Store Spreads Love with New Physique Butter Relaunch | State

NEW YORK, Sept. 9, 2021 /PRNewswire/ — At this time, world magnificence model and authorized B Corp™ The Physique Store introduced the launch of a full rejuvenation of Physique Butter, the model’s best-selling product. Initially launched 29 years in the past, the brand new line’s improved components, new components and 100% sustainable packaging, are pushed by the corporate’s function to struggle for a fairer, extra stunning world.

The brand new Physique Butter components is now licensed vegan and is packaged in a completely recyclable tub, product of 100% recycled plastic PET, together with Neighborhood Truthful Commerce plastic from India, and aluminum lids.

To emphasise the model’s total dedication to enhancing product requirements by means of components and sustainable packaging updates, a strong advertising and marketing marketing campaign was created to have fun the Physique Butter relaunch, all our bodies and their wants. With this product introduction, The Physique Store is encouraging customers to “Unfold Love” — on themselves with Physique Butter — and to others with a novel incentive to encourage motion.

“Our Physique Butters have continually advanced over time to higher meet the wants of our prospects,” stated Hilary Lloyd, VP Model & Activism, The Physique Store. “Our 2022 ambitions to package deal merchandise with a minimal of 75% post-consumer recycled plastic, alongside our intention to be 100% vegan by 2023 have been important drivers for this iconic relaunch. We could not be extra pleased with the efforts made to higher our merchandise and felt it was essential to bolster this message with a robust advertising and marketing marketing campaign that spreads the phrase far and huge — in celebration of our bodies, love and new Physique Butter.”

Physique Butter Rejuvenation

New Physique Butters supply improved efficacy, components and packaging. The product’s moisturization lasts 96 hours and is categorized throughout 4 textures primarily based on differing pores and skin wants: creamy, wealthy, extra-rich and ultra-rich butter.

Creamy Butter: Designed for regular pores and skin sorts

  • New Perfume! British Rose
  • New Perfume! Strawberry
  • Pink Grapefruit
  • Satsuma

Wealthy Butter: Designed for delicate and dry pores and skin sorts

  • New Ingredient! Avocado
  • New Perfume! Mango
  • Almond Milk
  • Moringa

Additional-Wealthy Butter: Designed for very dry pores and skin sorts

  • New Perfume! Argan
  • Coconut
  • Olive
  • Shea

Extremely-Wealthy Butter: Designed for extremely dry pores and skin sorts

Unfold Love

To assist the Physique Butter relaunch, The Physique Store labored with licensed WBENC1 women-owned company Odysseus Arms to create a high-impact, built-in North American marketing campaign that encourages customers to unfold goodness, jiggle, equality, affect, and ideally their imaginative and prescient for a greater world. As a result of on the middle of something good on this planet, there’s somebody caring for themselves. “Unfold Love” is an lively platform for positivity and participation, inviting audiences to be a part of one thing greater.

The marketing campaign is anchored in a customized tune and video produced by award-winning music video director Alan Ferguson, who is understood for his work with world-renowned artists comparable to Beyoncé, Lizzo and Janelle Monáe. The video includes a various forged of TikTok creators who dance and sing to the customized monitor “Unfold Love” – a wealthy, empowering anthem that is as enjoyable as spreading a scoop of Physique Butter.

The idea was developed with The Physique Store’s model function in thoughts, starring underrecognized  TikTok dance creators, Tracy “OJ” Joseph, Layla Muhammed, Sunjai Williams and Amari Smith. The performers convey the marketing campaign to life amongst dancers of all physique sorts, led by notable choreographer and creative director Jemel McWilliams, whose work has appeared on levels throughout the globe, together with Hollywood’s hottest award exhibits.

Via tune and dance, the performers convey to life the concept of nourishing oneself to unfold love. The manufacturing additionally included a various forged and crew with majority girl and nonbinary illustration. The content material produced is a celebration of all our bodies whereas the distinctive forged of dancers present how they Unfold Physique Butter and Love. On September twenty ninth, customers will even be requested to affix in. The TikTok creators will educate their followers methods to unfold love with the #SpreadLoveScoop dance, and encourage them to publish on their very own channels, utilizing the customized Physique Butter tune and #SpreadLoveScoop, for the possibility to win a yr’s provide of Physique Butter.

Showcase and Help

The built-in advertising and marketing efforts assist the marketing campaign by means of paid and natural social media, streaming video, digital out-of-home promoting, podcast characteristic, sampling, and presence at buy.

New Physique Butter is obtainable at The Physique Store, and Ulta shops beginning September 8, 2021 at a mean retail worth of $22 for a 6.7-ounce tub.


Based in 1976 in Brighton, England, by Dame Anita Roddick, The Physique Store is a worldwide magnificence model and a licensed B Corp™. The Physique Store seeks to make constructive change on this planet by providing high-quality, naturally-inspired skincare, physique care, hair care and make-up produced ethically and sustainably. Having pioneered the philosophy that enterprise is usually a drive for good, this ethos continues to be the model’s driving drive. The Physique Store operates about 3,000 retail places in additional than 70 nations. Together with Aesop, Avon and Natura, The Physique Store is a part of Natura & Co, a worldwide, multi-channel and multi-brand cosmetics group that’s dedicated to producing constructive financial, social and environmental impression. The 4 firms that kind the group are dedicated to producing constructive financial, social and environmental impression.

For extra info go to, To attach with The Physique Store on social media, observe @thebodyshopnorthamerica on Instagram and TikTok.

1 The Ladies’s Enterprise Enterprise Nationwide Council (WBENC) is a number one non-profit group devoted to serving to women-owned companies thrive. The WBENC Certification validates {that a} enterprise is no less than 51 p.c owned, managed, operated, and managed by a girl or ladies. WBENC Certification is essentially the most well known and revered nationwide certification for women-owned companies within the U.S.

Julie Muldowney

FINN Companions


Lauren Higgins

The Physique Store



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