Lydia is a key contributor to brands’ ongoing success as VP of Global Strategic Accounts at ChicExecs.
While sales is a discipline all on its own, success in sales comes down to communication. It’s about understanding the person on the receiving end and flexing your approach to fit their needs or expectations. Salespeople with a high emotional quotient (EQ) are better at reading prospects and fine-tuning their approach – which is key to boosting conversions.
For example, if you’re normally very gregarious but find yourself on a call with a soft-spoken, mellow prospect, you would instinctively lower your