Gen Z’s ‘nowstalgia’ for Y2K fashion is leading to a thrifting explosion

It’s part of a rising trend of Y2K fashion and what has been called “nowstalgia” among Gen Z, who are reliving early 2000s fashion trends they were too young to experience or remember the first time around.

“I think there’s like this resurgence of what was so cool in the 2000s … now that it’s coming back, it’s like you want to infuse it with today’s pop culture,” said Lisa Sahakian, CEO and founder of Ian Charms.

It’s not just beaded necklaces coming back into style. Iconic fashion trends of the early 2000s like bucket hats, low-rise jeans, and

Read More