Shifting Behaviors: Hybrid Procuring, Goal-Pushed Customers Change Retail’s Outlook

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Customers are more and more taking a look at hybrid purchasing choices, however they’re additionally more and more purpose-driven of their purchases, representing giant alternatives for retailers than can successfully mix their digital and in-store choices.

That’s among the many key findings from the second annual IBM and Nationwide Retail Federation world shopper retail research, carried out by the IBM Institute for Enterprise Worth. The research, “Customers need all of it: Hybrid purchasing, sustainability and purpose-driven manufacturers,”

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