The Trouble with ‘Sustainable’ Fashion | BoF Professional, News & Analysis

In late March, Dôen, a California-based brand known for its prairie-dress silhouettes and vintage-floral prints, made an unusual admission on its website: “We do not consider ourselves to be slow fashion or a sustainable brand.”

The statement came as a shock to some of the label’s customers. Dôen’s website and social media accounts had, for five years, told a compelling story of an anti-corporate contemporary label infused with feminist values, highlighting how most of its foreign factories were owned or co-owned by women, and that its vintage-inspired pieces were made primarily from natural fabrics. When the brand partnered with The

read more

May 2021 Fashion Collaborations, News, and Launches

The weather is slowly but surely heating up, and spring fashion is following suit. From Prada’s new collection emphasizing sustainable denim to Ray-Ban’s retro re-release, watch this space for the month’s newest and most anticipated fashion collaborations, launches, and products.

Prada Debuts May 2021 Organic Denim Collection

Who: Prada

What: May 2021 Organic Denim Collection

Where: Online at and in Prada boutiques worldwide

Why: Prada is releasing their May 2021 Organic Denim Collection, marking a purposeful shift toward sustainable dressing for the brand. Prada’s denim fabric is made of 100% Global Organic Textile Standard (GOTS) certified organic cotton,

read more

Virtual Fashion Platform RTFKT Studios Announces $8 Million Funding Round | BoF Professional, News & Analysis

RTFKT, the virtual fashion platform that specialises in digital sneakers and other accessories, raised $8 million in funding in a round led by venture capital firm Andreessen Horowitz, citing plans to grow its team and build out its online marketplace. C Ventures, backed by retail magnate Adrian Cheng, Galaxy Digital and Shrug Capital, among others, also participated in the funding round.

The company made headlines earlier this year after issuing NFTs — non-fungible tokens — of virtual sneakers in a collaboration with digital artist Fewocious. It sold $3.1 million worth of product in seven minutes, with each pair priced from

read more

The List: May’s Most Important Fashion News

The List” is PAPER‘s definitive roundup of the most important fashion launches of the month. From store openings to new podcasts, collaborations, initiatives, campaigns, pop-ups, capsules and product releases, we’ve curated the most exclusive and special style announcements from around the world. Scroll through, below, to see what’s in store for May.

Tiffany & Co’s First Men’s Engagement Ring

Courtesy of Tiffany & Co

Tiffany & Co’s first men’s engagement ring, called the Charles Tiffany Setting (named after the jeweler’s founder), features platinum and titanium designs with a bold solitaire diamond in the center. The first release will

read more

Beyond Disruption: Everlane’s Next Chapter | BoF Professional, News & Analysis

Everlane learned a hard lesson this past year: radical transparency, the slogan that helped position the brand as a leader in the crowded online fashion marketplace, is a moving target.

The direct-to-consumer label had become a go-to for a fast-growing cohort of conscious consumers, who were won over to the brand’s T-shirts, jeans and other wardrobe staples by its promises to partner with ethical factories, source only the best materials and expose information about the true cost of every product. “Radical transparency” defined the brand; Everlane even filed to trademark the term in 2017.

But though Everlane was early to

read more

Dowry Disputes Entangle Fashion Designers | BoF Professional, News & Analysis

Bridal fashion shows are, for the most part, about creating a fantasy around a beautiful bride in a spectacular gown on her perfect day. For bridal designers the world over, success in selling this fantasy is key to the bottom line for their business.

Clients’ expectations to see positive, aspirational imagery explain why Pakistani bridal designer, Ali Xeeshan, surprised many earlier this year when he released a fashion film on Instagram to promote his latest collection of bridal couture, in which the “bride,” a child model wearing an ornate red wedding gown, has tears running down her face as she

read more