The non-binary underwear company that wants to ‘degender’ fashion | Fashion

The founders of a new underwear company say they want to “degender fashion” and believe that the future of the industry will be gender free clothes for everyone.

Urbody, a non-binary undergarments company that launched in March founded by friends Mere Abrams (who goes by they/them) and Anna Graham (she/her), believe that the fashion industry is not keeping up with societal conversations around gender.

“Fashion is ahead of the curve when it comes to traditional norms but in other ways it’s far behind,” said Graham. “The very fabric of the industry is grounded in a binary understanding of bodies

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Can Private Equity Win With Fashion E-Commerce? | This Week in Fashion, BoF Professional

This week, Gap Inc confirmed it would sell Intermix to Palo Alto-based private equity firm Altamont Capital Partners as part of a wider push at the American fashion giant to streamline its portfolio and focus on its four core brands: Gap, Athleta, Old Navy and Banana Republic. Intermix, a chain of accessible luxury multi-brand boutiques, was always an anomaly at mass market Gap and generated under $140 million in 2020, or less than 1 percent of Gap Inc revenues that year.

Altamont is acquiring the entire Intermix business, including leases for its 31 US stores and its e-commerce operations. The

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5 trends Sac State fashion students are wearing this spring

Pastels, floral prints and the ‘60s and ‘70s are in

Patrick Posuniak

From Bermuda shorts to handbags and sandals, Sac State fashion students Marisa Rodgers, Diana Gonzalez and Joana Pereda share their tips on how to dress in style this Spring. (Graphic made in Canva)

With temperatures rising earlier than expected in the Sacramento area, it is time to put away the winter layers and pull out this season’s fashion essentials. Some of Sac State’s fashion-driven students discuss all the spring fashion trends and how you can elevate your looks this season.

Funky Pants

Printed pants, coined “funky pants” by

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How Chanel reinvents its famous symbols in jewelry, fashion

From fashion and decor to jewelry, the French house reinvents its enduring emblems

Few luxury brands have as many instantly recognizable motifs as Chanel. The maison’s genius lies in constantly interpreting its symbols — founder Gabrielle “Coco” Chanel’s favorite flower, color pairings and more — across categories. Here’s a look at six of her original symbols and how they’re translated from fashion to glamorous jewelry, watches and a stunning boutique backdrop.

The feather

A feathered look from Chanel’s spring 2021 show by creative director Virginie Viard calls to mind a Plume de Chanel 18-k white-gold bracelet with diamonds, $12,900. All jewelry available at London Jewelers.
A feathered look from Chanel’s spring 2021 show by creative director Virginie Viard calls to mind a Plume de Chanel 18-k white-gold bracelet with diamonds, $12,900.
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8 fashion books every style enthusiast should read right now

Fashion fascinates — from how the Breton top got its name to vintage finds and clothes that conceal and not reveal — because every piece of good design tells a compelling story.

 

The Ten: The Stories Behind the Fashion Classics
By Lauren Cochrane

Fashion is fickle but classic creations endure. Rummage about your closet and you are likely to find some, if not all, of these items: white T-shirt, miniskirt, hoodie, jeans, ballet flats, Breton top, biker jacket, little black dress, stiletto, trench. Cochrane’s book, out on April 29, shows how each of these familiar, ubiquitous pieces came to symbolise

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For teens, back to school means back to fashion

Like many L.A. teens, 17-year-old Sheccid Vazquez spent the last year in pajamas.

“During quarantine, I would wake up and stay in my pajamas until the end of school,” said the Ramona Convent Secondary School senior. “I wouldn’t change because teachers gave us the option not to turn our cameras on.”

But with high school campuses reopening across L.A. County — including all last week at the Los Angeles Unified School District — teens are redefining back-to-school wardrobe, shedding their remote-learning loungewear and constricting before-times ensembles for innovative and eye-catching new looks.

“I definitely had a lot of time on

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