‘We’re not a throwaway fashion brand’

The boss of fast fashion online retailer Boohoo has insisted its clothing brands are “not throwaway”.

In an exclusive interview with BBC Radio 5 Live’s Wake Up to Money podcast, John Lyttle said Boohoo had a “clear strategy” for being more sustainable.

“We’re here because people want to wear clothes, they have to be supplied,” he told the BBC.

“We’re trying make the journey as sustainable as possible,” he added.

However, sustainability targets the company has set itself could take some time to meet, he said, adding there were “lots of pieces still to answer.”

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