Swimsuit purchasing is mostly not on the highest of anybody’s “enjoyable issues to do” record. Sure, we have come a good distance from the long-sleeved wool bathing clothes ladies used to put on, nevertheless it’s nonetheless troublesome to discover a go well with that’s each fashionable and supportive. The founders of Stylest, a physique sculpting swimwear line, want to change all that.
The model was based by vogue trade veterans Alia Yahia-Bosworth, Joyann King Michael, and Chrissy McCurdy. “We joke that we’re three vogue junkies who walked right into a pool celebration and walked out with a marketing strategy,” King says. On the pool celebration in query, McCurdy wore a bra below her swimsuit—a styling trick she’d been doing for greater than 10 years. (To start with, genius.) “Mid-party, Alia and I overheard somebody inform Chrissy her bra was displaying, and it stopped us mid-convo. We mentioned, ‘Wait, what are you carrying below your swimsuit?’” King Michael says. “It was a light-bulb second for us: how does a swim bra not exist?”
That second led them to develop Aqualingerie, a set of supportive swimwear, however they did not cease there. “Ladies don’t have time to purchase a swimsuit, then store someplace else for a cover-up that completes the look,” King Michael says. “They want a plan, not items, so that they really feel absolutely styled.”
Thus, the Stylest Swim System was born. “The system will work onerous for you should you let it,” Yahia-Bosworth says. “Aqualingerie units your base, then you definitely add a sculpting swimsuit that matches your private model, and select a cover-up that solves your way of life wants.” These are damaged down into three easy-to-navigate classes: sculpt, swim, and elegance. Folks can attempt their swim items at house for seven days earlier than committing to purchasing, and so they solely pay for what theyt hold.
Sculpt
Aka Aqualingerie. These are the supportive items designed to be worn below your swimsuit, and embrace a six means convertible bra, high-rise smoothing panty, and sculpting bodysuit. “These kinds are the innovation that offers you the liberty to construct the swim look of your goals with out worrying about help or shaping points,” McCurdy says.
P.S.—the bras aren’t only for ladies with bigger chests. “Our B and C cups are virtually bought out in our first run as a result of these ladies need the form and fullness that the bra provides them,” Yahia-Bosworth says.
Swim
The sculpting swimwear is designed to be worn over the Aqualingerie, and so they took the time and care to get the match and really feel excellent. “We tried it on so many ladies of various sizes and styles to verify it delivers our body-boosting promise,” King Michael says.
The material is “woven to ship body-sculpting compression with out the sausage feeling,” McCurdy says. “It’s designed for the water and has probably the most luxurious lotion-like hand really feel. It provides you that comfy, held-in feeling you’re keen on out of your favourite leggings—however in a swimsuit.”
Fashion
These are the ending touches: sarongs, swim cardigans, and headbands. Yahia-Bosworth is especially enamored with the easy-tie sarong ($98). “It dries as quick as your swimsuit and could be styled in so many alternative methods,” she says. “It’s my kiddie pool important.”
Suggestions has been overwhelmingly optimistic. The model just lately hosted its first pop-up store in Charleston, South Carolina, and it was a sell-out success. “We weren’t certain what to anticipate, as ladies and their our bodies in a swimsuit may be very private,” King Michael says. “All of them stored saying that searching for a swimsuit had by no means been so enjoyable and confidence-building, and so they cherished that the gathering delivers the entire look they crave. Most of them left with a whole Swim System and had been noticed the subsequent day on the pool displaying off their new look.”
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