SOFA ENTERTAINMENT AND TOPO GIGIO SRL SET FEBRUARY 18 FOR FACEBOOK ROLLOUT OF VIDEO SEGMENTS FROM ‘THE ED SULLIVAN SHOW’ FEATURING BELOVED ITALIAN MOUSE

With 50 Appearances, Topo Gigio Holds Report As Second-Most Frequent Visitor On The Groundbreaking Selection Present That Broadcast For Extra Than 20 Years

Revealed: Feb. 18, 2022 at 8:00 AM CST|Up to date: 6 hours in the past

SANTA MONICA, Calif., Feb. 18, 2022 /PRNewswire/ — SOFA Leisure and UMe deliver traditional segments from one of the crucial common selection reveals within the historical past of tv to world streaming platforms every single day, amassing greater than 200 million lifetime views on The Ed Sullivan Show’s official YouTube channel alone. These digital efforts, which additionally characteristic themed YouTube collections such because the Topo Gigio playlist, will broaden to incorporate month-to-month segments, many in high-res HD, from The Ed Sullivan Present on the official Topo Gigio Fb web page starting at present as a part of a brand new promotional collaboration between SOFA Leisure and Topo Gigio SRL.

“Topo Gigio SRL is proud to have a longstanding relationship with SOFA Leisure,” mentioned Salvatore Rondinelli, Senior Vice President of Enterprise Affairs for Topo Gigio SRL. Additionally from Alessandro Rossi, President of Topo Gigio SRL: “We’re more than happy to have the ability to combine traditional Topo Gigio content material from The Ed Sullivan Present into Topo’s Fb posts. With over 5 million followers on FB, we shall be bringing the Sullivan Present clips to new audiences all through the world.”

Created by Maria Perego (1923-2019) within the Fifties, the beloved Italian mouse grew to become a worldwide phenomenon on The Ed Sullivan Present from his very first section in 1962 to the top of the present’s run in 1971, making a complete of fifty appearances to develop into the second most frequent visitor. The interaction between Sullivan and his common puppet visitor, which used revolutionary puppetry methods to deliver him to life, was generally scripted by Joan Rivers, considered one of America’s most well-known comedians. Topo Gigio’s presence on the world stage continued after that closing episode, as he went on to seem in magazines, cartoons, albums and even his personal full-length movement image. Topo Gigio animated or live-action puppet productions proceed to enthrall audiences of all ages in Italy, Japan, and all through Latin America. With greater than 5 million followers on Fb, the charming little mouse stays a pop icon to at the present time.

All through its historic 23-year primetime run (1948-1971), The Ed Sullivan Present introduced the most well liked performances from all over the world and launched rising expertise to America’s dwelling rooms each Sunday evening. The present featured among the earliest or first televised performances of music superstars together with The Band, The Seashore Boys, The Beatles, The Jackson 5, The Mamas and The Papas, The Supremes, and The Rolling Stones.

Among the many voluminous gems on this huge catalog are iconic clips most of which haven’t been seen in a long time. UMe uploads new movies each day, together with scores of rarities accessible digitally for the primary time, to The Ed Sullivan Show’s official YouTube channel and EdSullivan.com, each newly up to date.

Topo Gigio on The Ed Sullivan Present Fb/TOPOGIGIOFOREVER Schedule:

The Ed Sullivan Present
FACEBOOK    INSTAGRAM   TWITTER   YOUTUBE   TIKTOK   WEBSITE

Topo Gigio
FACEBOOK    INSTAGRAM   YOUTUBE   WEBSITE

About Topo Gigio SRL
Topo Gigio SRL produces the 2D animated Italian kids’s collection on Topo Gigio, the each day adventures of the primary mouse dwelling on this planet of people, in collaboration with Rai Ragazzi. The cartoon about probably the most well-known mouse on Italian TV was created to introduce even the youngest kids to the well-known puppet that has cheered the childhood of many adults at present, and this was the final mission on which the creator of the well-known puppet, Maria Perego, labored. Topo Gigio new cartoon collection debuted in 2020 with nice success, instantly turning into one of many most-watched kids’s applications in Italy in 2020, 2021 and now 2022. A brand new season of the present is in pre-production with RAI, a very powerful nationwide Italian tv community. Topo Gigio has develop into a phenomena on YouTube with over 400 million views.

About The Ed Sullivan Present
The Ed Sullivan Present is the preferred primetime selection present in American historical past. For practically 1 / 4 century, Ed Sullivan hosted the best array of expertise on tv, together with The Beatles, The Rolling Stones, Elvis Presley and Motown artists similar to The Supremes, The Temptations and The Jackson 5. Each Sunday evening at 8pm on CBS from 1948-1971, The Ed Sullivan Present showcased all kinds of popular culture from the worlds of music, comedy, novelty and way more. The library of 1,000 hours consists of over 10,000 performances.

About SOFA Leisure
In 1990, Andrew Solt fashioned SOFA Leisure Inc. and bought The Ed Sullivan Present from the Sullivan household. The Ed Sullivan Present is probably the most revered and revered selection present in tv historical past. SOFA Leisure is the copyright holder of the unique Ed Sullivan applications and over 150 hours of newly created programming.

About UMe
Common Music Enterprises (UMe) is the world catalog and particular markets division of Common Music Group (UMG).  Working carefully in live performance with UMG’s report labels, territories and working corporations, UMe supplies a frontline method to catalog administration, an emphasis on strategic advertising and marketing initiatives and creating alternatives in new applied sciences.

Contacts
Cathy Williams, 121 Communications LLC, cathy@121comm.com
Sujata Murthy, UMe, sujata.murthy@umusic.com

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