Simply Play Launches Artwork Squad, a New Artwork-Meets-Trend Doll Line

Revealed: Jul. 12, 2022 at 6:00 AM CDT|Up to date: 28 minutes in the past

Combining Trend Doll Play with the Exploding Development of DIY Arts & Crafts, Artwork Squad is a Celebration of Creativity, Crafting and Self-Expression

PHILADELPHIA, July 12, 2022 /PRNewswire/ — Simply Play, a number one international toy firm proclaims the discharge of the all-new trend doll line, Artwork Squad. The gathering consists of 4 10-inch-tall Artwork Squad Dolls that every function a singular trend and artwork exercise together with portray, etching, beading, and stenciling. With the included arts & crafts provides, DIY actions, and color-in clothes and niknaks, Artwork Squad Dolls supplies a canvas for youths to specific their creativity and self-expression.

Simply Play Emblem (PRNewsfoto/Simply Play)(PRNewswire)

As a break body entry to the doll aisle, Artwork Squad combines fashionable, extremely styled trend doll play with the rising pattern of DIY arts and crafts, as exemplified by TikTok tags #DIYCRAFT (2.4 billion+ views) and #TIKTOKArt (12 billion+ views). With 4 distinct types, there is a doll and craft for each sort of rising artist. Youngsters can customise their doll’s outfit and equipment, in addition to create colourful artwork items for themselves, with the included DIY arts & crafts kits.

First offered solely at CAMP, The Household Expertise Firm, Artwork Squad Dolls are actually obtainable for presale on Amazon, adopted by an August rollout at Goal. The dolls have been unveiled on July 1 at CAMP, throughout social media channel, @ArtSquad_Official, and will probably be showcased this week at two personal occasions for media and influencers.

“Artwork Squad was created primarily based on insights that women need expanded play and love the customization that’s enabled by means of artwork + actions. The distinctive design aesthetic and a spotlight to element spotlight the fervour that our amazingly gifted design workforce put into the creation of this line,” says Bridget Russo, SVP of Product Improvement.

Simply Play is a passionate toy firm and international chief throughout a broad vary of kids’s shopper items together with figures, playsets, dolls, plush, role-play and dress-up. They create distinctive and modern proprietary traces, in addition to award-winning merchandise primarily based on common youngsters’s leisure manufacturers with best-in-class licensing companions. Simply Play was based by two toy business veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to a prime 10 toy firm in accordance with NPD for the previous 5 years. To be taught extra about Simply Play go to or comply with on Instagram (@JustPlayProducts) or on Fb (

Art Squad celebrates creativity, crafting and self-expression with gorgeous 10-inch dolls that...
Artwork Squad celebrates creativity, crafting and self-expression with beautiful 10-inch dolls that embody arts & crafts provides, color-in clothes and niknaks, and DIY actions for each youngsters and their doll.(PRNewswire)

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