Rocket Fizz Soda Pop and Sweet Store makes a sugar-coated touchdown at Canyons Village


Adam Pena stands by a case of chocolate and comfortable drinks on the new Rocket Fizz Soda Pop and Sweet Store that’s open at Canyons Village. The shop is stocked with candy treats from everywhere in the world.
David Jackson/Park Report

A brand new confectionery retailer has the sweets for Park Metropolis.

Rocket Fizz Soda Pop and Sweet Store opened Sept. 20 at Canyons Village, and proprietor Adam Pena is able to meet the group.

“One in all my objectives is to make connections,” mentioned Pena, who additionally owns Rocket Fizz shops in Breckenridge and Vail in Colorado. “Proper now we’re the one factor that’s open in Canyons, and we wish to get the locals to come back test us out, and get to study us.”



Rocket Fizz is a fast-growing sweet franchise in the US, and whereas it’s a nationwide chain, all of the shops are independently owned, in accordance with Pena.

“It began in 2007 in Camarillo, California, and has opened greater than 100 shops within the nation,” he mentioned. “Previously couple of years we began increasing into Canada.”



The Canyons Village retailer carries greater than 300 varieties of sodas, together with 70 various kinds of root beers alone, Pena mentioned.

“We’re the individuals who make the bacon soda, the cake and pie sodas,” he mentioned. “We additionally do loads of licensing with celebrities and do Decide Wapner Root Beer and Farrah Fawcett Cream Sodas. We’re simply ending up a cope with John Wayne’s property to make a root beer.”

One in all Rocket Fizz’s drinks, Moxie Soda, was created in 1885 in Connecticut, Pena mentioned.

“When it got here out it was referred to as an elixir, which means it was imagined to treatment most cancers, blindness and issues like that,” he mentioned. “It was given to the troops within the trenches throughout World Struggle I, and they’d drink the Moxie as a result of it was supposed to offer them superhuman power. That’s the place the time period ‘You bought Moxie’ got here from.

Along with the assorted flavors of sodas, Rocket Fizz presents greater than 200 varieties of sweet from everywhere in the world, Pena mentioned.

“We stock classics like Astro Pops, whistle pops, Necco wafers, wax bottles and all of the stuff our mother and father would allow us to have after we had been rising up,” he mentioned with fun. “We even have an entire desk of Asian and European candies and fancy sweets.”

After opening his shops in Colorado, Pena knew he might open a retailer in Park Metropolis.

“Our retailer here’s a little smaller than 1,000 sq. ft, and whereas it’s the smallest retailer I’ve, it’s in an amazing location,” he mentioned. “We’re beneath the Sundial Lodge and throughout the best way from the Umbrella Bar. So, when mother and father exit to get a beer or some wine, their youngsters can come to the sweet store.”

Visits from youngsters and their households make Pena’s day.

“The children are at all times amazed by the sweet, however then I see mother and father see the sweet they grew up with,” he mentioned. “It’s so enjoyable to listen to them inform their youngsters in regards to the sweet they’d after they had been rising up. It’s like they’re passing on the custom.”

Along with sweet, Rocket Fizz Soda and Sweet Store, owned domestically by Adam Pena, options greater than 300 varieties of comfortable drinks, together with 70 various kinds of root beers.
David Jackson/Park Report

Pena found the chance to personal his personal Rocket Fizz Soda and Sweet Store areas after working for twenty years in big-box retail shops.

“I noticed via Rocket Fizz that I might do higher and deal with my workers higher, in addition to give a greater purchasing expertise to clients,” he mentioned. “One of many objectives for beginning these companies was simply to deal with my workers effectively.”

Pena mentioned his beginning wage is $16 an hour, and if workers keep for a 12 months, he purchases ski passes for them and offers them spot bonuses.

“I do know if my workers are completely happy, they’ll take possession of the shop,” he mentioned. “I’m not right here to get wealthy. I’m right here to make sufficient, and so long as the lights are on and my workers are completely happy, that’s sufficient for me. Plus, I additionally get to reside in Park Metropolis.”

Pena opened his Breckenridge retailer in November 2019, however needed to shut three months later because of the coronavirus pandemic.

“Despite the fact that we shut down, we saved the employees absolutely employed,” he mentioned. “We created a web site the place our clients might place orders for supply and decide up.”

Pena opened his retailer in Vail in July 2020.

“I figured it was a foul time, however knew individuals want sweet,” he mentioned with fun. “Warren Buffett mentioned, ‘Sweet and alcohol are two issues which can be recession proof,’ and I consider that.”

Rocket Fizz Soda and Sweet Store at Canyons Village is at present open from midday to five p.m. however the hours will change throughout ski season.

“When the lifts open, we’ll be open from 9 a.m.-9 p.m. day by day, however which will change as issues develop,” he mentioned. “We might open earlier or shut later.”

Dave March, Canyons Village Administration Affiliation director of promoting and occasions, mentioned Rocket Fizz is a good addition to the world’s choices.

“Canyons Village continues to evolve and we’re thrilled to supply world-class lodging, new and thrilling retail alternatives, progressive eating choices and year-round actions for each our vacation spot visitors and local people,” March mentioned in a press release. “The addition of Rocket Fizz will proceed this transformation and supply a enjoyable, household expertise that each one ages can admire and luxuriate in.”

Pena is wanting ahead to Rocket Fizz changing into part of the group.

“We might like to get entangled with fundraisers, PTO occasions and issues like that,” he mentioned. “We wish individuals to know that I’m right here to assist native nonprofits and grow to be a group sweet retailer.”



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