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Singer-songwriter Rihanna will carry out on the 2023 Tremendous Bowl halftime present in Glendale, Arizona.
Roc Nation Administration, who manages the singer, confirmed her participation within the occasion with HuffPost on Sunday.
Earlier than Roc Nation made the official announcement, Rihanna posted a photograph on Instagram of her tattoo-covered hand holding a soccer, signaling her participation in subsequent 12 months’s festivities. The picture garnered over 2 million likes in lower than two hours.
“Rihanna is a generational expertise, a girl of humble beginnings who has surpassed expectations at each flip,” Jay-Z mentioned in a press release to HuffPost. “An individual born on the small island of Barbados who turned one of the crucial distinguished artists ever. Self-made in enterprise and leisure.”
Rihanna was beforehand invited to carry out on the 2019 Tremendous Bowl halftime present, however turned down the distinguished supply to face in solidarity with former San Francisco 49ers quarterback Colin Kaepernick.
That very same 12 months marked the third anniversary of Kaepernick’s kneeling protest of the nationwide anthem at NFL video games, which started in 2016 in protest of racial injustice and police brutality in opposition to Black individuals within the U.S. By 2019, different NFL gamers {and professional} athletes had joined Kaepernick’s protest by taking a knee or elevating fists throughout the nationwide anthem. Kaepernick has remained an unsigned agent for the reason that 2016 season.
When requested by Vogue in 2019 if it was true that Rihanna turned down the halftime present supply in assist of Kaepernick, the singer replied: “Completely,” including that she refused to be a “sellout” and “enabler.”
“I couldn’t dare try this,” Rihanna informed the journal. “For what? Who features from that? Not my individuals. I simply couldn’t be a sellout. I couldn’t be an enabler. There’s issues inside that group that I don’t agree with in any respect, and I used to be not about to go and be of service to them in any manner.”
The Tremendous Bowl halftime present, which takes place on Feb. 12, will mark the inaugural partnership between Apple Music, the NFL and Roc Nation.
NFL Head of Music Seth Dudowsky mentioned the league is trying ahead to the singer’s efficiency.
“We’re thrilled to welcome Rihanna to the Apple Music Tremendous Bowl Halftime Present stage,” Dudowsky acknowledged. “Rihanna is a as soon as in a technology artist who has been a cultural drive all through her profession. We sit up for collaborating with Rihanna, Roc Nation and Apple Music to deliver followers one other historic Halftime Present efficiency.”
Report producer Evan Rogers found Rihanna in 2003 and launched her to Jay-Z, who signed her to Def Jam Recordings in 2005.
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