Ok-Manner windbreaker model faucets hip new market with R&D line

MILAN (AP) — Ok-way, the Franco-Italian model synonymous with windbreaker, is entering into luxurious trend with its first stay runway present ever on the closing day of Milan Vogue Week.

The Milan-based model has been edging into the house with collaborations for such trend homes as Fendi and YSL, DSquard2 and Comme des Garcons. However it is usually searching for its personal profile within the streetwear/sportswear scene underneath designer Monica Gamerboni.

The mixed males’s and ladies’s assortment for subsequent fall and winter that was proven Monday makes use of high-end supplies — together with upcycled sheepskin handled and coloured — for vibrant jackets and trousers with an attractive sheen, recycled nylon for quilted clothes and feathers for puffer jackets. It additionally makes use of technical wool for knitwear partially sourced from prime producer Loro Piana.

Dubbed R&D, for analysis and growth, the gathering is robust on each styling and technical experimentation that departs from the model’s heritage because the maker of high-quality windbreakers and jackets, based in Paris 57 years in the past however lengthy in Italian palms.

Advertising and marketing vp Lorenzo Boglione, whose household controls the BasicNet guardian firm, stated he expects many seems to be seen on the runway will hit the shops, and that participation in trend weeks has helped the model place the brand new line with shoppers.

“We need to all the time twist and interpret our iconic product, however we don’t need to turn into a trend firm,’’’ he stated. “We’re a sportswear firm. However we need to be modern and fashionable, and meaning additionally being on these sorts of phases.”

Ok-Manner took step one two years in the past by exhibiting on the Pitti menswear exhibits in Florence in January 2020, simply earlier than the pandemic hit. Final yr it featured a digital presentation throughout Milan Vogue Week.

The silhouette for subsequent winter has a youthful attraction. It featured cropped sheepskin hooded jackets with utility pockets in shimmering, vibrant orange worn with slim yellow trousers with zipper particulars on the hem; leather-based mini- or midi-skirts with matching puff-sleeve jackets with shearling particulars; and quilted lengthy skirts with cropped nylon jackets. Knitwear will be outsized or slim, at instances that includes the season’s motif, the argyle.

The season’s anoraks are ample, virtually flowing like clothes, and the well-known pocket for storing the jacket is hidden.

“This R&D label offers us the chance to transcend our basic or customary seems to be,’’ Gamerboni stated. “Ok-way remains to be sporty extra within the spirit than within the sport per se.”

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