Chicago and Los Angeles-based Music of The Sea, one of many largest Black-owned sync publishing catalogs, has introduced a partnership with MTV Leisure Group.
The partnership will present MTV’s content material creators with a one-stop store for simple, clearable entry to 1000’s of songs from the Music of The Sea catalog.
Music of the Sea’s catalog consists of greater than 2,500 artists and 200,000 songs from genres together with soul, R&B, hip-hop, rock, jazz, and others. The corporate rose to prominence by means of its partnership with Music World Leisure, which represents Chaka Khan, Kool & The Gang, Solange Knowles, Earth Wind & Hearth, The O’Jays, and Rick James.
The corporate’s present roster of artists consists of hip-hop legends Roxanne Shante, Huge Daddy Kane, MC Lyte, Optimistic Okay, and Sadat X of Model Nubian. Eddie Caldwell, who has been within the music trade for greater than three many years, mentioned the partnership is the following frontier of music in a launch.
“Actual music from cool and hip artists, each main and indie, is the following frontier in advertising,” Caldwell mentioned in a launch. “We view Music of the Sea as a bridge to attach movie and TV corporations reminiscent of MTV Leisure Group, in addition to advertisers, players, eating places, and business retailers, with a various catalog of the world’s best voices.”
Caldwell’s music has been featured in main movement photos, together with As soon as Upon a Time in Hollywood, King of Staten Island, Tom and Jerry, and a number of Tyler Perry titles. His music has additionally been featured in a variety of tv exhibits reminiscent of Ray Donovan, Higher Name Saul, Bosch, Snowfall, and even within the Mortal Kombat online game.
Caldwell added the transfer would profit Music of the Sea’s artists, giving them income and widespread publicity they might not have in any other case seen.
“This can be an effective way for the multi-ethnic artists on our roster to realize large publicity that can result in extra streams and downloads from digital service suppliers,” Calwell added.