Josephine Skriver and Jasmine Tookes speak activewear model Joja


From BFFs to enterprise companions.

Victoria’s Secret fashions Josephine Skriver and Jasmine Tookes have lengthy been hooked up on the hip; in 2016, they even launched a joint Instagram page branded with their nickname, Joja, devoted to all issues friendship and health.

On Wednesday, the duo took Joja to the following degree by launching their first collection of activewear designed with mixing and matching in thoughts — in order that “goalfriends,” as they name them, can sweat in model collectively.

“Josephine and I’ve been within the style trade for the final 12 years of our lives, and we’ve been capable of see the ins and outs of what goes on behind the scenes of, you understand, modeling for a model,” Tookes, 31, advised Web page Six Fashion.

“We’ve all the time been very impressed by style and likewise very impressed by health, so we thought it’d be actually enjoyable for us to come back collectively and construct Joja as a model, to mix each style and health collectively.”

Added Skriver, 28, “The truth that we’ve been type of different folks’s hangers for 10 years makes it a lot enjoyable to be on the opposite aspect.”

Models for JoJa.
Joja’s sports activities bras and leggings are each designed with strategic dips to intensify a girl’s curves.
Joja

The pair stated they studied their favourite (and least favourite) activewear manufacturers throughout their analysis, with a concentrate on flattering the feminine kind whereas additionally prizing operate. JoJa’s garments can be found in sizes XS to 2XL, with sports activities bras priced from $64 to $74 and leggings from $84 to $104.

However whereas the gathering options eight activewear types in quite a lot of two-tone colorways so you possibly can coordinate together with your exercise companion, Skriver and Tookes don’t precisely costume alike outdoors of the pilates studio.

“Regardless that Jo and I are greatest associates, now we have very totally different types within the sense that I’m extra of a girly-girl and Jo is usually a little bit extra sporty,” Tookes stated. “I don’t put on an excessive amount of coloration, however I’ll put on floral clothes or extra female items.”

“[Jasmine has] a really timeless, elegant approach of dressing,” Skriver stated. “I discover that I really feel probably the most snug in males’s garments or sporty outfits. I imply, I take inspiration from Jasmine and generally I’ll attempt to be somewhat bit extra fancy, nevertheless it’s actually fascinating how totally different we’re.”

Josephine Skriver and Jasmine Tookes.
The types are made to be blended and matched together with your bestie.
Joja

Since Josephine and Jasmine hit the fitness center collectively virtually day-after-day, it’s no shock they’ve bought joint Galentine’s Day plans; the pair advised us they’re wanting ahead to a full day of self-care, sans smartphones.

As for a way Skriver’s spending Valentine’s Day with her fiancé, musician Alexander DeLeon? With the Tremendous Bowl set for Feb. 13 in LA, she advised us she’s eyeing the large recreation as the right date.





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