Singer, songwriter, music producer, director and actor Jake Hays isn’t any stranger to the realm of emotionally pushed music. His newest single “TATTOO” continues the sample, specializing in the tough phases that comply with a breakup.
AltPress is bringing you the premiere of the brand new music video. Written, carried out and produced by Hays, “TATTOO” is the musician’s second single of 2021. A catchy refrain paired with driving guitar riffs, the artist in the end creates a breakup anthem that may be unapologetically sung on the prime of your lungs.
The Southern California native pursued his rising curiosity in music when he was simply 13 and moved into touring at 19. Hays inflects the instrumentation and velvety vocals of his work along with his instinctive abilities. “TATTOO” isn’t any exception.
The lyrics describe the all-too-relatable post-breakup angst that always drives us to make impulsive selections. On the similar time, nonetheless, it additionally highlights the expansion that’s skilled on the finish of the varied emotional phases.
Hays offers his personal perception into the idea behind the music, explaining, “How many people have witnessed somebody in a post-breakup stage being like, ‘Ugh, I’m so over it’? Then, they do impulsive stuff that’s clearly as a result of they aren’t actually over it.
“This music is absolutely about these phases of post-breakup grief, the place you go from being a complete mess to being like, ‘Properly, clearly it’s dangerous for you too’ to ending with ‘Ugh, thank God that’s over. Steer clear of me,’” he continues. “We’ve all skilled that in a technique or one other, and I felt like that story of breakdown to progress could be a enjoyable subject to put in writing about.”
The video that accompanies “TATTOO” is a hypnotizing black-and-white visible, filmed and edited by Hays, himself. It options the multi-instrumentalist utterly in his factor, enjoying guitar and drums and giving a passionate efficiency of the observe.
At its core, “TATTOO” is a superb instance of Hays’ big selection of capabilities as a musician. This observe cements his rising presence within the trade, proving that Hays will solely proceed to excel from right here.
Watch the video for “TATTOO” and tell us your ideas within the feedback under.