Italian vogue group OTB joins LVMH-led blockchain platform

A mannequin presents a creation by Dutch designers Viktor Horsting and Rolf Snoeren as a part of their Spring/Summer time 2015 girls’s ready-to-wear assortment for Viktor & Rolf vogue home throughout Paris Style Week September 27, 2014. REUTERS/Gonzalo Fuentes/File Photograph

MILAN, Oct 15 (Reuters) – Italian vogue group OTB has joined a consortium fashioned by luxurious items heavyweights LVMH (LVMH.PA), Prada(1913.HK) and Richemont-owned Cartier that makes use of blockchain expertise to hint the origin of high-end merchandise to combat counterfeiting.

The platform, dubbed Aura, will permit customers to comply with a product life cycle by accessing a form of digital database storing data in a means that it can’t be modified, tampered with or hacked.

The initiative, launched in April and a uncommon case of collaboration between rival manufacturers, is aimed toward bettering transparency about the place and the way luxurious items are made, and likewise present house owners with certificates of authenticity.

OTB – which stands for Solely The Courageous – owns manufacturers together with Diesel, Maison Margiela, Marni and Viktor&Rolf and purchased Jil Sander in March.

Reporting by Silvia Aloisi
Enhancing by Mark Potter

Our Requirements: The Thomson Reuters Belief Ideas.

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