Italian trend pioneer Nino Cerruti dies aged 91: ‘Italy’s chicest man’


Pioneering Italian clothier Nino Cerruti, who launched “informal stylish” into males’s trend and in his heyday dressed Hollywood stars, has died on the age of 91.

He died on the Vercelli hospital within the north-west area of Piedmont, the place he had been admitted for a hip operation, the Italian each day Corriere della Sera reported on its web site.

“A large amongst Italian entrepreneurs has left us,” mentioned Gilberto Pichetto, Deputy Minister for financial growth.

Nino had a piercing gaze, a real curiosity, a capability to dare

Giorgio Armani

Cerruti, who created the primary deconstructed jacket within the Nineteen Seventies, was one of many main figures in males’s ready-to-wear trend within the twentieth century, with a glance that was without delay fashionable and relaxed.

“I would like males extra free of their class, extra elegant of their freedom,” he as soon as mentioned.

Tall and slim, Cerruti at all times insisted on being the primary to attempt on his creations, a lot of which he stored saved away on the woollen mill his grandfather based within the northern city of Biella in 1881.

“I’ve at all times dressed the identical particular person – myself,” he as soon as mentioned.

Who was Nino Cerruti?

Born in 1930 in Biella, Cerruti dreamt of turning into a journalist.

However after his father died when he was 20, he was compelled to surrender his philosophy research to take over the household textile manufacturing facility.

Within the Nineteen Sixties, he met Giorgio Armani and employed him as a creator of males’s trend.

The duo made a profound mark on the world of trend, earlier than Armani branched out along with his personal trend home in 1975.

‘Italy’s chicest man’

On Saturday, Carlo Capasa, head of the Nationwide Chamber of Italian Trend, mourned the passing of “Italy’s chicest man”.

He referred to as the designer, usually seen at his trend reveals in his signature yellow jumper, “an awesome innovator, a visionary artistic and a forerunner of many realities at this time” in trend.

“He leaves behind an awesome legacy: the braveness to speculate and consider in youth. He was the one who believed in a really younger Giorgio Armani.”

American-Greek designer Peter Speliopoulos, left, with Nino Cerruti after their autumn/winter ready-to-wear fashion show presentation in Paris in March 2001. AP

© Supplied by The Nationwide
American-Greek designer Peter Speliopoulos, left, with Nino Cerruti after their autumn/winter ready-to-wear trend present presentation in Paris in March 2001. AP

Armani additionally informed Corriere della Sera of his nice disappointment on the information. “Nino had a piercing gaze, a real curiosity, a capability to dare,” he mentioned.

Cerruti opened his first store in Paris in 1967, launching his luxurious model on the trail to world fame.

“Garments solely exist from the second somebody places them on. I would love these garments to proceed to reside, to absorb life,” he mentioned.

‘Thinker of clothes’

As French college students rose up in revolt in Could 1968, he revolutionised trend by asking female and male fashions to stroll down the catwalk in the identical garments.

“Trousers have given girls freedom,” Cerruti mentioned.

He created his first line of ladies’s clothes within the Nineteen Seventies, a department of the enterprise that 20 years later would account for a fifth of its income.

He then moved into perfumes, watches, footwear and jewelry.

The person nicknamed the “thinker of clothes” dressed American actors Richard Gere and Robert Redford in addition to French star Jean-Paul Belmondo.

He additionally made cameo appearances in Hollywood movies Cannes Man (1996) and Holy Man (1998).

Within the Nineteen Nineties, his trend home was requested to be the official designer of the Ferrari Method One crew.

Struggling to maintain up with the extremely aggressive world of luxurious trend as an unbiased enterprise, he bought his label Cerruti 1881 to Italian buyers in 2001. It was then taken over by a US funding fund, after which by the Chinese language group Trinity.

After the sale, he returned to the household house in Biella.


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