Intercourse store’s transfer into former Household Video house attracts concern on Southwest Facet | Enterprise Information


A dumpster sits exterior the previous Household Video retailer on the nook of McKee Highway and Maple Grove Drive on Madison’s Southwest Facet. The house is being reworked for Romantix, an grownup retailer that sells intercourse toys and different gadgets, however is being opposed by many within the neighborhood.  

Just some weeks after grownup retailer Adam & Eve opened a store that sells lingerie, grownup motion pictures and intercourse toys on Odana Highway, one other related firm has plans to open a store in a extra residential space on Madison’s Southwest Facet.

Few are pleased concerning the plan from Romantix, a nationwide retail chain with greater than 50 areas across the nation, nevertheless it’s seemingly there may be little that may be carried out to cease the shop from opening, because it seems to be following Madison’s established zoning ordinances.

The shop, positioned in what had been a Household Video retailer at 3154 Maple Grove Dr., is a half block every from Wonderland Household Daycare and Brilliant Baby Studying Heart and adjoining to residential neighborhoods. El Imperio Mexican Meals is positioned in the identical constructing and in house that had been a Marco’s Pizza.


El Imperio Mexican Meals has opened within the former Marco’s Pizza however the house that had been house to a Household Video is now being reworked for a Romantix.

That is why Madison Ald. Nasra Wehelie has scheduled a public zoom assembly at 6:30 p.m. Monday that can embody representatives from metropolis zoning, the world neighborhood associations and Romantix.

“My primary objective is to pay attention, educate and talk with my constituents,” Wehelie wrote in an e-mail. “Various residents reached out expressing their concern about this enterprise. The assembly on August 1st will give the chance to the residents to precise their considerations to the enterprise proprietor and listen to from metropolis employees from zoning who will present details about the town course of. Lastly, the residents can have the chance to ask questions.”


This constructing had been house to a Marco’s Pizza and Household Video. El Imperio Mexican Meals not too long ago opened whereas a Romantix grownup retail retailer is deliberate for the previous video retailer house. Many within the Southwest Facet neighborhood welcome the restaurant however not Romantix.

The shop could be the primary for the corporate in Wisconsin however Iowa is house to 6 Roamntix retailers. Illinois has two, Minnesota none however North Dakota has 4, three of that are in Fargo, in accordance with its web site. The corporate says it maintains “the biggest collection of vibrators, dildos, horny lingerie, and different erotic equipment” and that its intercourse toys, lubricants and different merchandise “are chosen for folks of all genders, ages and sexual orientation.”

“It’s not appropriate for the world,” Wehelie wrote. “Moreover, this enterprise will likely be positioned the place younger kids stroll, and trip their bikes.”


Ken Brown, vp of the Stone Meadows Neighborhood Affiliation, mentioned the opening of the Adam & Eve retailer on Odana Highway was in a retail hall with little housing. The Romantix retailer is sudden and undesirable by his neighborhood.

“We might have appreciated to have had a bit extra retail however we actually weren’t searching for this,” mentioned Brown, who has lived within the neighborhood since 1999. “It’s not prefer it’s fully shunned however no one desires an overabundance of those and also you don’t wish to see them in a residential neighborhood like this. The folks coming in have carried out their homework however I am undecided how lengthy a enterprise can keep in enterprise if it isn’t supported.”

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