Two iconic manufacturers are making stunning music collectively. Designer and vogue entrepreneur Billy Reid and guitar purveyor Gibson have teamed as much as create The Hummingbird Assortment, a capsule assortment of kinds for women and men launching on August 19.
The gathering is Gibson’s first collaboration with a dressmaker and is impressed by the iconic Hummingbird guitar, favored by such musicians as Keith Richards, Sheryl Crow, Thom Yorke and Lenny Kravitz.
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“Billy’s passionate pursuit of ‘lived-in luxurious’ mixed along with his love of the prolonged music neighborhood made this a pure match,” says Gibson Manufacturers CEO and president James “JC” Curleig, who notes that Reid had the “inventive liberty” to select from a big selection of Gibson design and gravitated in direction of the acoustic guitar. “He favored the genuine connection to acoustic guitars because the preliminary inspiration after which he honed in on the Hummingbird,” Curleig says. “It stunned us at first, however once we noticed the primary design ideas all of it made sense.”
For Reid, a musician himself, the gathering was an natural extension of his model—which has its roots in Alabama.
“I’m a long-time guitar participant, dabble in songwriting, and personal a classic Gibson Southern Jumbo,” he tells Rolling Stone. “I’ve been an enormous fan of the model and their iconic Hummingbird guitar for many years. After we started designing our Fall ’22 season we had been impressed by the singer-songwriter. The Gibson Hummingbird was one of many first tear sheets on the temper board. This was earlier than the Gibson collaboration got here to be, so once we obtained the decision from them it was such serendipity.”
The Hummingbird, because it turned out, was the proper pairing for Reid’s basic Americana-inspired aesthetic designer took six Hummingbird motifs that Gibson has used on its guitar choose guards prior to now, and mixed them into one sample. That turned a place to begin for the gathering, which is comprised of males’s and girls’s ready-to-wear in addition to guitar equipment.
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The boys’s assortment features a leather-based café racer jacket, western fashion shirting, sweater, sweatshirt, and T-shirt together with choose equipment. The ladies’s assortment features a Hummingbird midi-dress, cardigan and bandana tunic costume, with a ladies’s mohair winter coat will likely be coming this fall. Guitar equipment embrace a guitar strap and picks, all adorned with the unique Hummingbird print.
And since vogue and music have at all times gone hand-in-hand, it made sense for the model to associate with Gibson artists for its visible marketing campaign. Performers Margo Worth, Aaron Lee Tasjan and Abraham Alexander had been the proper ambassadors for the model’s rock and roots vibe. The 2 all-American manufacturers launched the artists because the faces of the gathering at a star-studded launch occasion Thursday at Nashville’s Gibson Storage.
Worth, who has labored with Reid prior to now, was excited to return onboard for the brand new collaboration.
“As quickly as I noticed the temper board for this collaboration there have been so many superb items that spoke to me,” she says. “I’ve a sweater that I’ve been dwelling with since I obtained it and I’ve been a fan of each Gibson and Billy Reid for a extremely very long time,” she continues. “There may be numerous custom on this collaboration, but it surely additionally has a contemporary really feel. Billy Reid and Gibson symbolize tangible issues that signify music and South, two issues which can be near my coronary heart.”
For Grammy-nominated Tasjan, the prospect to collaborate with the long-lasting Reid/Gibson duo on a brand new inventive endeavor was interesting—however the which means behind his involvement was much more vital.
“I’ve at all times used clothes and songwriting as conduits to precise the arc of my human expertise. So, coming along with Gibson and Billy Reid for this venture felt proper for me,” he says. “Most vital to me was the prospect to collaborate with two basic American manufacturers. As America continues our journey to be extra trustworthy about our historical past and considerate about our future, it’s vital to me, as a queer individual, to see an trustworthy illustration of who Individuals actually are. The chance to see a serious marketing campaign by manufacturers like Billy Reid and Gibson have that type of illustration means a lot to so many, myself included.”
For singer-songwriter Alexander, the collaboration portrays a strong pairing of industry-dominating forces.
“Gibson symbolizes status. Gibson has introduced forth musicians that proceed to affect my artistry and if it wasn’t for them, I might not be enjoying. Each time I play a Gibson, I really feel I’m channeling the greats,” he says. “Billy Reid is understood for high quality identical to Gibson and Billy Reid’s title is synonymous with unimaginable designers and excellence.”
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Every artist has a favourite that feels as private to them because the music they make.
“The hummingbird itself is an ornithological illustration of hope and luck in addition to an emblem of a cherished beloved one shut by,” says Tasjan. “The dual hummingbirds on the again of Billy’s attractive sweater remind me of how intently I maintain my dearest family members to my coronary heart every day of my life.”
“There may be an embroidered Western Shirt that’s hand-crafted embroidered and to me that speaks so many volumes on how a lot they care about these items,” provides Abraham. “To know that somebody used their arms to sew this shirt after which to carry a Gibson guitar, which can also be handmade, along with your arms—it simply feels proper.”
The Billy Reid x Gibson Hummingbird Assortment retails from $68 to $1,498 and will likely be offered at choose Billy Reid retail shops and on the Gibson Storage in Nashville, in addition to on-line at billyreid.com and on gibson.com.
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