Gucci? Adidas? Meet Guccididas | GQ


Earlier than fashions had even hit the runway for as we speak’s Gucci fall 2022 presentation in Milan, a cell phone video had begun circulating the socialsphere that includes Rihanna and A$AP Rocky making their Vogue Week debut as parents-to-be, double-cheek kissing Edward Enninful and Anna Wintour within the entrance row. With the world’s most fashionable couple (see: Rih in a black latex crop high framing her stomach, Rocky clutching a Gucci monogrammed suitcase) in attendance, this was a positive signal that issues had been about to actually get going.

But company had been gathered on the proverbial home of Gucci to have fun a special coupling: the collaboration of the Italian luxurious model with the German sportswear big Adidas, persevering with within the custom of the home’s 2021 hacking of Balenciaga. Seems to be like Gucci’s seeking to flip stripes into checks…of the Euro, greenback, and yen selection. (Please clap!)

A mannequin walks the runway on the Gucci present throughout Milan Vogue Week Fall/Winter 2022/23 on February 25, 2022 in Milan, Italy. Daniele Venturelli/Getty Photographs for Gucci

Within the new assortment, Gucci inventive director Alessandro Michele went again to the “hack lab” to concoct a potent mixture of final season’s polished ’70s-Hollywood sleaze with Adidas’s freaky-deaky sportswear legacy. The end result? Plenty of sporty textiles and latex, crispy Crayola suiting fronted with trefoil logos, and Adidas’s signature three stripes racing down capes, prairie clothes, and trenches. There was even a well being goth riff—keep in mind health goth?—on the customary bridal robe finale.

Each Gucci and Adidas are plugged into style’s blockbuster collaboration hyperculture, which was born of streetwear and sportswear traditions. And if final yr’s Gucciaga was a mutual hacking, this yr’s Guccididas felt extra like a pleasant scrimmage—nerds versus jocks, if you’ll. Apparently sufficient, Adidas also recently revived its partnership with Prada, one other Italian luxurious model—all however guaranteeing that capital-F style and sportswear collabs are right here to remain. (For those who’re within the enterprise aspect of issues, each Gucci and Balenciaga fall underneath the Kering luxurious conglomerate umbrella, whereas Prada is owned by the Prada Group.) As long as which means extra little heeled Samba dress shoes, feels like a win.





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