Epic Games has introduced they’re increasing past video games into the realm of music with the acquisition of Bandcamp. For these unfamiliar, Bandcamp is a music-hosting website and market well-liked amongst indie musicians. For his or her half, Bandcamp says they gained’t be altering their tune (pun supposed), however plan to expand internationally and improve their tech with Epic’s backing.
Bandcamp will preserve working as a standalone market and music neighborhood. […] The services you rely on aren’t going wherever, we’ll proceed to construct Bandcamp round our artists-first income mannequin (the place artists web a median of 82% of each sale), you’ll nonetheless have the identical management over the way you provide your music, Bandcamp Fridays will proceed as deliberate, and the Every day will preserve highlighting the various, wonderful music on the location. Nonetheless, behind the scenes we’re working with Epic to develop internationally and push improvement ahead throughout Bandcamp, from fundamentals like our album pages, cellular apps, merch instruments, fee system, and search and discovery options, to newer initiatives like our vinyl urgent and stay streaming companies.
Epic, then again, is a little more cagey about what they’re getting out of the Bandcamp acquisition, merely saying that is a part of their purpose to “assist creators throughout all media.”
We couldn’t be extra excited to welcome the Bandcamp staff to Epic Video games. Bandcamp has constructed an unbelievable neighborhood and enterprise the place up and coming artists can succeed due to the direct assist of their followers, with the most effective income fashions and phrases in music. This aligns carefully with Epic’s method to supporting creators throughout all media and enabling them to attach straight with their followers.
That’s a pleasant assertion from Epic, however there’s most likely extra to this acquisition than they let on. Epic has already dipped their toes into music, with stay performances in Fortnite and the acquisition of Rock Band developer Harmonix. You’ll be able to undoubtedly see how Bandcamp might bolster these efforts. There may be an opportunity this is part of Epic’s bitter feud with Apple, as maybe they plan to develop Bandcamp into an iTunes competitor.
What do you concentrate on this deal? Does it change how you concentrate on Bandcamp? How do you suppose Epic might use their acquisition sooner or later?
