Endeavor Enlists Conde Nast Alum Susan Plagemann to Lead WME Trend


Susan Plagemann has joined Endeavor as president of WME Trend, the place she is going to oversee the corporate’s portfolio of fashion-related illustration labels together with Artwork + Commerce, IMG Fashions, IMG Trend Occasions and Properties and the Wall Group.

Plagemann, who was most not too long ago with Condé Nast as chief enterprise officer for the Fashion Division, begins her position on the finish of the month. She’s tasked with working throughout Endeavor’s vogue, sports activities and leisure companies to develop new enterprise and content material alternatives utilizing WME and Endeavor’s appreciable pipelines to expertise. Endeavor’s footprint in vogue consists of expertise illustration, occasion possession and manufacturing, authentic content material creation and consulting companies.

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“I’m very a lot trying ahead to working with our proficient groups to assist our purchasers establish inventive options that advance their manufacturers and their enterprise, whereas driving better worth to our varied stakeholders throughout the style, magnificence, luxurious, and retail group,” Plagemann mentioned. “Trend cuts throughout all sides of tradition and so the potential is countless by way of how we will proceed to be innovators within the area whereas additionally leveraging vogue to create dynamic alternatives throughout sports activities and leisure.”

Plagemann’s appointment is an indication of the expansion connections between vogue, expertise and content material to construct attire manufacturers and drive retail and e-commerce gross sales.

“We’re thrilled to welcome Susan to WME and the Endeavor household. She brings greater than three a long time of expertise, a strong community, and a eager eye for distinctive and forward-thinking enterprise alternatives,” mentioned Lloyd Braun, chairman of WME and president of Endeavor Consumer Group. “We look ahead to working alongside Susan to proceed investing in and evolving our vogue portfolio at a time when there may be nice momentum on the intersection of vogue, sports activities and leisure.”

In January 2010, the chief got here into Condé Nast because the VP/Writer of Vogue earlier than being promoted in 2018 the place she oversaw vogue, magnificence, luxurious, and retail income throughout the entire enterprise’s divisions and led the business sides of Vogue, Vainness Truthful, GQ, Attract, and Glamour. Previous to her tenure at Condé Nast, Plagemann was writer of Hearst’s journal stalwarts Marie Claire and Cosmopolitan.

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