Love Island has to end its toxic relationship with fast fashion

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ITV’s ‘Love Island’ has long been linked to fast fashion brands (ITV)

Love Island is truly the TV show that everyone can’t stop watching. Critics point to its lack of diverse casting, perpetuation of unrealistic beauty standards and predictably heteronormative storylines. Today, I’ve got something else to add to the long list of areas where Love Island could do better.

Unlike the majority of former contestants, who break up mere weeks after declaring undying love under the cameras and the sun, Love Island has been engaged in a long-term, if toxic, relationship with the fast-fashion industry. But with fashion

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