Brazilian Vogue Business Gathers to Plot Put up-Pandemic Restoration


Brazil’s vogue trade heavyweights got here collectively for the annual ABIT convention this week, focussed on the longer term. Sergio Caddah / FOTOSITE

The Brazilian Textile and Attire Business Affiliation (ABIT) closed its fifth Worldwide Congress Friday, with this version targeted on “Transition within the World Vogue System”.

The occasion was held digitally and addressed enterprise areas comparable to expertise, communication, sustainability, and the various new challenges going through the home and world vogue trade rising from the pandemic.

“The sector [is] dedicated to developments and reinventing itself by in search of new applied sciences,” stated ABIT president, Fernando Valente Pimentel, including that, amid the fast-changing realities on the bottom, it could be sensible to “consolidate the hyperlinks that represent the networks of the textile and attire sectors.”

The occasion aimed to do exactly that. Sponsored by trade heavyweights TexBrasil (Brazilian Textile and Vogue Business) and APEX (Brazilian Commerce and Funding Promotion Company), contributors included 30 digital stands from textile and vogue firms, and entrepreneurs from throughout the Latin American area, notably key textile companion international locations, comparable to Colombia and Peru.

Over two days, 9 conferences and panels had been held by trade leaders, who touched upon topics together with current shifts in manufacturing, after-sales, client behaviours and expertise.

In a presentation about including worth to enterprise, Ligia Paes de Barros, head of WGSN Latin America stated essentially the most essential issue impacting the Brazilian vogue trade was how effectively manufacturers had been capable of intimately relate to clients and reply to their shifting priorities.

“The merging of comfort and performance will even have to be ‘fed’ by sustainability; [in order to] serve individuals one of the simplest ways doable. Then, [we need to be] trying on the knowledge to regulate our methods accordingly,” she stated.

Different audio system included: Francislei Donati, vp of gross sales at C&A; Feijo & Henry Costa, fashion director and product director, respectively, at main clothes retailer Renner; and Fabricio Fudissaku head of insights for Fb Latin America.

Be taught extra:

What’s Subsequent in Shapewear? Look to Latin America

Manufacturers from Colombia and Brazil have earned a repute as world leaders of the shapewear class prompting demand for his or her meticulously made girdles despite the pandemic.



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