Blackpink kicked within the door with the discharge of “Pink Venom,” which has change into the most-viewed music video on YouTube this 12 months so far within the first 24 hours.
The Okay-pop powerhouse group’s dance-fueled video for girl-power anthem “Pink Venom” reached a powerful 86.2 million views inside 24 hours after it dropped on YouTube at midnight ET Friday (1 p.m. KST), in line with the video platform’s public views counter. It topped the 100-million view mark inside 30 hours. Blackpink followers, aka “Blinks,” additionally gave “Pink Venom” 6 million likes on YouTube in the course of the preliminary launch window.
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That makes “Pink Venom” No. 4 on the all-time YouTube 24-hour views rankings, simply behind Blackpink’s personal “How You Like That,” which reached 86.3 million views June 2020. The highest two spots are nonetheless held by BTS, which final 12 months racked up 108.2 million views for “Butter” within the first 24 hours and notched 101.1 million for “Dynamite” in 2020. Blackpink’s “Ice Cream,” that includes Selena Gomez, stands in fifth place with 79.0 million views in August 2020.
Be aware that YouTube’s official 24-hour view rely for “Pink Venom” could also be adjusted barely, because the video large has finished up to now. However its standing as the most important music video premiere of 2022 appears safely in hand.
“Pink Venom,” a pop/rap observe in Korean and English, is a pre-release single from Blackpink’s forthcoming album “Born Pink,” set to be launched Sept. 16. One of many music’s in-your-face lyric: “Now it’s tonight, I’m a toxic flower / After taking your soul” in Korean (자 오늘 밤이야 난 독을 품은 꽃 / 네 혼을 빼앗은 다음), adopted by a nod to Taylor Swift in English: “Look what you made us do.” The music’s first few bars characteristic a geomungo, a conventional Korean stringed instrument.
YouTube doubtless helped drive up views of the music video with the #PinkVenomChallenge on YouTube Shorts, inviting followers to take part by creating and sharing their dance strikes from the video utilizing the short-form video characteristic. The #PinkVenomChallenge runs by Sept. 15.
Blackpink, whose 4 members are Jisoo, Jennie, Rosé and Lisa, are scheduled to carry out at MTV’s Video Music Awards on Aug. 28. This fall, they may kick off their “Born Pink” world tour, operating from Oct. 15 to June 21, 2023.
The YouTube 24-hour-views metric has change into a measure of instant-hit recognition on YouTube amongst followers. In 2019, YouTube modified its view-tabulation methodology to exclude paid promoting views within the 24-hour counts, which the video platform mentioned would greatest mirror genuine fan engagement.
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