Amazon Prime sale is here, but follow these steps to shop judiciously

Amazon Prime sale is here, but follow these steps to shop judiciously

© Vandana Ramnani
Amazon Prime sale is here, but follow these steps to shop judiciously

The much-awaited Amazon Prime Day 2021 shopping festival is here. The mega sale, spread over July 26 and 27, is exclusively for Prime membership holders. This year marks the fifth anniversary of Amazon Prime Day in India. So, the company is set to offer attractive deals, cashbacks and discounts across categories.

In these COVID-19 times, and amid job and income uncertainties, you need to be cautious when it comes to spending money. But for those who have just got their first job, there is a need for extra prudence. That doesn’t mean you shouldn’t spend. Here are some smart shopping tips to make the most of the Amazon Prime Day sale.

Plan your shopping and stick to a budget

You must plan the purchases ahead of the sale by checking the offers on the Amazon website or the app in advance because Prime Day deals move quickly.

Some deep-discount products are kept for lighting deals on Prime Day. These products are available for a few hours or until stocks last. To buy products at deep discounts, set up notifications of on the Amazon app in advance. Whenever a sale is announced on Prime Day, you will be notified and then you can pounce on it if it’s within your budget.

But that doesn’t mean you should buy things that you do not need. “Avoid the revenge shopping syndrome taking over after procrastinating shopping for the past year-and-a-half due to the pandemic,” says Harshil Morjaria, a certified financial planner at ValueCurve Financial Solutions. Make a list for shopping, maintain a budget for each of the items and stick to it. Skip the product while shopping if the discounted price is not within your budget.

“When making a big-ticket purchase, consult your family members as well. You will be surprised how useful the opinion of teenagers can be in deciding on consumer electronics and tech products,” says Raj Khosla, Managing Director and Founder of MyMoneyMantra.

Compare online rates with offline discounts

As Prime Day and festive offers from e-commerce websites have grown over the past few years, offline retailers have also begun offering mid-year sales, festive offers, end-of-season sales, etc.

“These days, offline retailers are forced to offer discounts or match the price of products that Amazon, Flipkart, etc. offer. So, research thoroughly, as it may pay rich dividends when you step into a showroom for purchase,” says Khosla.

Also read: Easy ways to avoid revenge shopping after unlock 2.0

Decode the offers before buying

Amazon is advertising discounts of up to 80 percent on clothes, up to 60-65 percent off on consumer electronics, up to 40 percent off on mobiles and accessories, etc. The catch here is that such discounts may be applicable only on high-end products or on limited inventory for flash sales. “Such deep discount offers seem good in promotions to gain buyer’s attention, so they end up with bulk shopping going beyond the budget, which is not required,” says Morjaria.

Use cards, reward points for additional discounts

During the Amazon Prime Day sale, users with HDFC cards will get a 10 percent instant discount with debit and credit cards. Going by the past offers, the maximum discount will be Rs 1,500 for using HDFC cards to make the payments. Similarly, users of Amazon Pay ICICI credit cards will get 5 percent cashback on the purchase.

Banks that partnered with Amazon are offering instant cashback on purchases of over Rs 5,000-Rs 10,000 on credit cards. “You should make the purchase only if it’s essential; do not overspend just to get the benefit of instant cashback,” says Khosla.

Also, check if you can redeem reward points on credit cards or discount coupons for additional benefits while shopping on the e-commerce website.

Also read: Covid-19 crisis: 5 ways to trim your expenses and free up cash in your budget now

Examine zero-cost EMI schemes while shopping

Amazon offers a zero-cost EMI (equated monthly instalment) option on purchases of consumer electronics, readymade garments, etc. Remember, zero-cost EMIs are not free. “These EMIs make the product appear very affordable, but you may be incurring a 15-24 percent interest cost. A zero-cost EMI becomes available to you by sacrificing the 4-5 percent cash discount offered by a dealer,” says Khosla.

For instance, you may buy a Rs 60,000 worth smart TV at a zero-cost EMI of Rs 10,000 for six months. But, the Rs 4,000 to Rs 5,000 discount from the dealer will vanish into thin air. “You should avail a zero-cost EMI only if you are unable to make a cash purchase,” Khosla says.

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