$6 Bass Professional Retailers Trucker Hats


  • The enduring Bass Professional Retailers snap-back mesh cap seems to be having its second.
  • A surge in reputation — together with on TikTok — has led to shortages of the low-cost lids.
  • Retailing for simply $6, eBay resellers are providing the hats for $17 and up.

In a yr that has seen shortages of all the pieces from washing machines to cream cheese, a shocking merchandise has joined the checklist: Bass Professional Retailers’ iconic snap-back mesh trucker’s cap.

Usually accessible in a large spectrum of daring colours, the shop’s web site now gives simply 4 choices — Black, Olive, Grey, and Purple — and even these are in restricted portions.

“We have had a form of a run on our trucker Bass Professional caps,” the corporate’s chief buyer officer John Paul Morris advised the Wall Road Journal.

The $6 caps have lengthy been an emblem of rural out of doors life, however have extra just lately made the leap into the mainstream with individuals from all walks of life sporting with their favourite hue — no matter whether or not they’ve ever baited a hook.

“On TikTok, it is all you see. It is each totally different shade hat…you see the trucker hat all over the place,” John Wright, an entrepreneur in Nashville, advised the Journal.

“We’ve a giant Bass Professional Retailers [store] right here,” he stated. “You go into the shop and all the colours are offered out, man.”

The shortage of choices by way of Bass Professional Retailers and its sister retailer, Cabela’s, has some hat hunters heading to eBay the place a barely bigger choice is offered at a hefty mark-up from resellers. However even at $17 a bit, many colours are nonetheless unavailable.

Despite the demand, Morris advised the Journal the corporate has no plans of climbing costs, calling the hats “an ideal advertising instrument.”

“We love seeing our prospects on the market sporting their Bass Professional hats,” he stated.



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