Shopping and banking go ‘phygital’ in the new normal

Digital redefines consumers’ transactions, but physical channels are expected to blend in

As an avid shopper, Queenie Boado, a third-year law student, used to shop in malls on a weekly basis before the pandemic. For her, shopping helps relieve the stress from both work and school.

Dreamstime

Then came the quarantine, and she swiftly turned to online shopping. “Not only it is convenient; it’s much safer than the usual mall shopping. It saves time and has better prices too,” Ms. Boado told BusinessWorld via online correspondence.

Since the coronavirus disease 2019 (COVID-19) came into the country last year, consumers suddenly

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