Circularity has become a buzzword in fashion over the last five years, with more brands introducing ways to extend the life of a product or turn it into something else after it’s been worn. Brands regularly publicize what is done with products after they’ve been collected. But less is known about the process of getting those used products out of customers’ hands and back to the brand — it isn’t easy.
The takeback program can take many forms. Brands including Patagonia, Eileen Fisher and Cuyana have various methods for collecting and processing products. For example, the products are obtained via … read more