The novel coronavirus pandemic and racial reckoning that has taken place in the last several months has made purchasing from socially mindful brands more important than ever. Supporting small and local businesses could directly help out a struggling business owner, and prioritizing Black-owned labels is a great way to raise awareness and amplify the Black community.
Even before the pandemic, I considered myself a conscious shopper. I shopped BIPOC-owned businesses and supported eco-conscious brands that do not harm animals when making products. But if I’m honest, I spent very little time learning about the products I was considering.