At the beginning of March, luxury conglomerate Kering took a 5% minority stake in French luxury resale platform Vestiaire Collective. It was one of the most significant crossover moments between the worlds of luxury brands and resale.
There has long been contention between the two sectors, most evident in the ongoing legal battle between The RealReal and Chanel. But increasingly, luxury brands are beginning to see resellers as allies instead of enemies. When the company invested in Vestiaire Collective, Kering CEO François-Henri Pinault called resale “a real and deeply rooted trend” in a press statement. And Kering brand Gucci … read more